Neuroeconomics--from neural systems to economic behaviour.

نویسنده

  • Sven Braeutigam
چکیده

Neuroeconomics is a new and highly interdisciplinary field. Drawing from theories and methodologies employed in both economics and neuroscience, it aims at understanding the neural systems supporting and affecting economically relevant behaviour in real-life situations. Although incomplete, the evidence is beginning to clarify with the possibility that neuroeconomic methodology might eventually trace whole processes of economically relevant behaviour. This paper accompanies the author's ConNEcs 2004 keynote speech on applications of neuroeconomic research.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Foundations of Neuroeconomics: From Philosophy to Practice

Essay E vidence that neuroscience improves our understanding of economic phenomena [1–4] comes from a broad array of novel experimental findings, including demonstrations of brain regions that guide responses to fair [5,6] and unfair [7] social interactions, that resolve uncertainty during decision making [8], that track loss aversion [9] and subjective value [10], and that encode willingness t...

متن کامل

Is neuroeconomics doomed by the reverse inference fallacy?

Neuroeconomic studies are liable to fall into the reverse inference fallacy, a form of affirmation of the consequent. More generally neuroeconomics relies on two problematic steps, namely the inference from brain activities to the engagement of cognitive processes in experimental tasks, and the presupposition that such inferred cognitive processes are relevant to economic theorizing. The first ...

متن کامل

A DSS-Based Dynamic Programming for Finding Optimal Markets Using Neural Networks and Pricing

One of the substantial challenges in marketing efforts is determining optimal markets, specifically in market segmentation. The problem is more controversial in electronic commerce and electronic marketing. Consumer behaviour is influenced by different factors and thus varies in different time periods. These dynamic impacts lead to the uncertain behaviour of consumers and therefore harden the t...

متن کامل

History of Economic Ideas Xviii / 2010 / 1

Bounded rational behaviour is commonly observed in experimental games and in real life situations. Neuroeconomics can help to understand the mental processing underlying bounded rationality and out-of-equilibrium behaviour. Here we report results from a recent study on the neural basis of limited steps of reasoning in a competitive setting – the beauty contest game. We describe how a cognitive ...

متن کامل

Behavioral and neuroeconomics of drug addiction: competing neural systems and temporal discounting processes.

We review behavioral- and neuroeconomic research that identifies temporal discounting as an important component in the development and maintenance of drug addiction. First, we review behavioral economic research that explains and documents the contribution of temporal discounting to addiction. This is followed with recent insights from neuroeconomics that may provide an explanation of why drug-...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:
  • Brain research bulletin

دوره 67 5  شماره 

صفحات  -

تاریخ انتشار 2005